Strategy

• Media Planning:
  • We take the time to understand how our client's business operates and who their most potential audience is.
  • We research a variety of media options available to target our clients most potential audience cost effectively.
  • Once a media budget is established we negotiate on our clients behalf using our long term media relationships to ensure our clients get the absolute best value for their media investment.
  • If necessary we assist and implement media creative thru our alliances with national creative firms from voice talent, TV production, graphic artists, web design, copy writing, social media etc.
  • Once media campaign is in place, we evaluate the effectiveness of the programs set in place and make any necessary adjustments.

• Media Management:
  • Media Buys do not end with an insertion order. We keep a watchful eye and manage all campaigns.
  • We create media calendars providing our clients details of their on going campaigns so they know who, what, where and when.
  • Filter thru numerous media opportunities, sponsorships, on site events, etc that are presented to the client and agency to evaluate their value and relevance.
  • Handle all media billing to assure accuracy and keep media partners honest.
  • Schedule all media traffic, manage and monitor on a daily basis.
  • Lastly, we hold ourselves and the media partners accountable for all aspects of their media strategy/plan to exceed our client's expectations.

• Experience:
  • Over 22 years of media experience that includes selling, planning, buying, and creating relationships across the country.
  • We have worked with numerous businesses from retail, medical, consumer products, events, legal, B2B and many others.
  • OTBMC has developed solid media relationships across the country and our enormous volume of media purchases has yield tremendous buying power that we utilize when negotiating on our clients behalf.
  • We know who the key players are, what to ask for and how to get it for our

• Recognition/Charitable Events:
  • In conjunction with our partners, OTBMC has won numerous awards from our client industries over the years in a wide variety of categories:
    • Best of "Radio Commercials" - Rental Association of Excellence, RAE (2008-2011) Gold, Silver & Bronze
    • Vendor of the Year Award - RNR Custom Wheels and Tires (2010)
    • Promotional Partner - Hispanic Heritage Festival (2009)
    • Promotional Partner of the Year - Pepsi-Cola (1998)
    • Glam-a-Thon Breast Cancer "Glambassador Award" 2010
    • American Heart & Lung Association
    • Children's Heart Foundation
    • Children's Home of Tampa Bay
    • SPRING